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In my ads I'll literally spell out who the product is for and who the
product isn't for.
I might say,  This May Not Be For You If: and I'll list a bunch of bullets
that deflect people you don't want to deal with.
I also might say,  This May Be For You If and I'll list a bunch of bullets
that speak directly to the ideal customer.
When you do this, you attract the type of customers who become super
fans, they'll get your back on the web, they'll cheer you on, they'll make
your day brighter, and they'll of course spend a lot of money with you.
© ES3 Marketing LLC MMXIII  All Rights Reserved
Ultimate 2014 Gameplan Page 63
Now Create Your Own 2014 Gameplan
Now that I ve told you my gameplan, feel free to take bits you want to
use in your own business in 2014 and leave the rest.
I invite you to create your own 2014 Gameplan, summarize it and post it
in the Listbuilding Club.
I d really like to see what you plan on taking from this report and
applying over the course of 2014.
Equally, if you want to keep your plans a secret, then I can respect that!
Last thing&
Here's the final idea I have for 2014:
I'm going to create a Kindle book out of my e-mails and posts.
I figure I can take some of my e-mails and posts I make in 2014 and turn
them into a book by the end of the year.
This will make me step up my game in my e-mails and posts.
At the same time, I'll end up with a kick-butt book to put on Kindle and
have a Kindle book launch toward the end of 2014.
So that's a wrap, guys and gals.
I hope you got some gems from this report.
I wish you the best with your business in 2014.
Feel free to take what you want from this report for your own gameplan
and leave the rest.
© ES3 Marketing LLC MMXIII  All Rights Reserved
64
Recommended Reading
·ð Influence: The Psychology of Persuasion by Dr Robert Cialdini
·ð My Life in Advertising/Scientific Advertising by Claude Hopkins
·ð Positioning: The Battle For Your Mind by Al Ries and Jack Trout
·ð Cashvertising by Drew Eric Whitman
·ð The 80/20 Principle by Richard Koch
·ð Making Ads Pay by John Caples
·ð Oglilvy on Advertising by David Ogilvy
·ð The Great Brain Robbery by Tay Considine and Murray Raphel
·ð How To Advertise by Kenneth Roman and Jane Mass
·ð The 7 Triggers to Yes by Russell Granger
·ð The End of Marketing As We Know It by Sergo Zyman
·ð Fascinate by Sally Hogshead
·ð Secrets of Closing Sales by Charles Roth
·ð Think and Grow Rich by Napoleon Hill
·ð The Secret of Selling Anything by Harry Browne
·ð E Myth Mastery by Michael Gerber
·ð Commonsense Direct Marketing by Drayton Bird
·ð E Myth Revisited by Michael Gerber
·ð How To Write Letters That Sell by Chrisian Goedfroy
·ð Breakthrough Advertising by Eugene Schwartz
·ð Secrets of Successful Direct Mal by Richard Benson
·ð Power and Persuasion by Michael Masterson
·ð Robert Collier Letter Book by Robert Collier
·ð How To Write a Good Advertisement by Victor Schwab
·ð 7 Steps to Freedom by Ben Suarez
·ð Tested Advertising Methods by John Caples
© ES3 Marketing LLC MMXIII  All Rights Reserved
Ultimate 2014 Gameplan Page 65
·ð Ready, Fire, Aim by Michael Masterson
·ð Lazy Man s Way To Riches by Joe Karbo
·ð Successful Direct Marketing Methods by Bob Stone and Ron Jacobs
·ð Billion Dollar Marketing Secrets by Ted Nicholas
·ð Unlimited Selling Power by Donald Moine and Kenneth Lloyd
·ð Predictably Irrational by Dan Ariely
·ð Selling With Emotional Intellegence by Mitch Anthony
·ð Profitable Direct Marketing by Jim Kobs
·ð Confessions of an Advertising Man by David Ogilvy
·ð Goals by Brian Tracy
·ð Mastering the Rockefeller Habits by Verne Harnish
·ð The Great Game of Business by Jack Stack
·ð 7 Steps to Freedom II by Ben Suarez
·ð How I Raised Myself From Failure to Success in Selling by Frank
Bettger
·ð You Were Born Rich by Bob Proctor
·ð How To Make Your Advertising Make Money by John Caples
·ð The First Hundred Million by E. Haldeman-Julius
·ð How To Write Sales Letters That Sell by Drayton Bird
·ð Million Dollar Mailings by Denison Hatch
·ð Kick-Ass Copywriting Secrets of a Marketing Rebel by John Carlton
·ð Advertising Magic by Brian Voiles
·ð The Sticking Point Solution by Jay Abraham
·ð Getting Everything You Can Out of All You ve Got by Jay Abraham
·ð How To Win Friends and Influence People by Dale Carnegie
·ð 2,239 Tested Marketing Secrets for Direct Marketing Success by
Denny Hatch and Don Jackson
·ð 12 Month Millionaire by Vincent James
·ð Pitch Anything by Oren Klaff
© ES3 Marketing LLC MMXIII  All Rights Reserved
66
Schedule A Free Business
Accelerator Session With
Jason Parker
Right now I'm offering a handful of Business Accelerator Sessions
for customers of Ultimate 2014 Gameplan.
I set aside a small amount of time to do these calls each week (and
it's first come, first served.)
Here's how it works:
1. First schedule your time in an available spot here...
2. I'll call you on the available day and time you select...
3. You and I will take a look at your business, your biggest business
problems, your business goals, and possible paths to your
goals. You'll talk with someone who "gets it" and actually wants to
hear about what's on your mind about your business. And I'm a
darn good listener to boot (despite what my wife says)...
© ES3 Marketing LLC MMXIII  All Rights Reserved [ Pobierz caÅ‚ość w formacie PDF ]

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